Developing and keeping skilled specialists – vocational training/dual degree courses as a future-proofing project
Developing skilled specialists and keeping them in the region – that is one of today’s central issues, also for the SME sector and family companies in Hannover as a business location. “Soon there will be talk of a widespread skills shortage across all sectors of the economy”, says Dr Oliver Brandt, head of the employment promotion team in the Region Hannover. Current forecasts give cause for alarm: according to the Prognos research institute (based in Basel, Switzerland), Germany alone could have a shortage of three million skilled specialists by 2030 – unless business and politics do something about it.
The Region Hannover has already made a start. In the context of its economic development work, a number of projects and cooperation activities have been developed or initiated in order to give targeted impetus to the development of skilled specialists. The focus is on key issues such as initial and further training, company succession processes and reconciling family and working life.
Welcome service for foreign skilled specialists
One of the Region Hannover’s latest projects in this context has the friendly name “Welcome to the Region Hannover”, with the aim of recruiting skilled specialists coming to the Region Hannover from other countries. This is a cooperation project with the Federal Employment Agency (BA), Hannover Chamber of Commerce and Industry, Hannover Chamber of Skilled Crafts, the German Federal Enterprise for International Cooperation (GIZ), the German Centre for Productivity and Innovation North (RKW) and other partners involved in integration activities.
The BA makes a special point of searching in other countries for skilled specialists who want to come to Germany in general and to the Region Hannover in particular. “At the moment we are concentrating on Tunisia and Egypt for the sanitary installations, heating, and air-conditioning sector, as well as electronics”, says the head of employment promotion in the Region Hannover. It is a complex search, given the high demands made of these skilled specialists: they need to have vocational qualifications that will be fully or partly recognised in Germany, together with work experience. Furthermore, they must be able to speak and understand English or French and German well. On arriving in the Region Hannover, the “Welcome to the Region Hannover” project provides support for six months to help the new skilled specialists settle smoothly into employment with their company. “For example, we hold welcome events, help the new arrivals deal with the authorities and organise further language courses, as well as offering diversity and on-boarding training sessions for the companies involved”, says Dr Oliver Brandt in describing some of the activities. Companies interested in the skilled specialists only have to pay the costs for them to fly to Germany, and help them find accommodation.
“Welcome to the Region Hannover” addresses both companies looking for skilled specialists and the new arrivals who need guidance for working and living in the region. The project is one of 23 regional “Start Guide” projects funded by Lower Saxony’s Ministry of Economics, Employment, Transportation and Digitalisation.
New chances for college drop-outs
Another central feature is the “changing course instead of dropping out” programme offered by the European Social Fund (ESF). “Our open, confidential, free programme ‘changing course instead of dropping out’ offers advice to students who are having doubts about their course and are thinking of dropping out or changing course: it encourages them to think about taking up vocational training”, says the head of employment promotion. In the Hannover Region, this project has already found vocational training or dual degree courses for more than 220 young people, averaging 26 years old.
One of them is Sina-Marie Dippel. Up until 2020, the now 27-year-old student was on a bioinformatics and genome research degree programme at Bielefeld University – an interesting but highly challenging course of study. “I really struggled with two modules and failed the exams”, she recalls. Even so, she didn’t really want to give up on her course. But after several semesters, she also found that money was getting tight, something encountered by many students in that kind of situation. She realised it didn’t make much sense to continue studying. But then what? “I thought I’d have no chance on the job market as a uni drop-out”, says Sina-Marie Dippel. Then her sister gave her the ‘Changing course instead of dropping out’ flyer. “Straight away, I made a personal appointment in Hannover. As early as the first meeting, I realised that my prospects weren’t so bad after all. That was a great relief and made me feel much better”. She submitted applications to several companies to start training as an industrial clerk and was taken on by micronex, an SME company based in Eldagsen, south of Hannover. She completed her training successfully in 2022. Since then, she has been working as a permanent member of staff in the HR department and has already recruited another young uni drop-out as a trainee at micronex through the same programm.
micronex itself is, meanwhile, part of the extensive contact network for “Changing course instead of dropping out” – more than 320 companies actively involved in vocational training use the network to offer more than 1,300 free training and dual degree places in the Region Hannover and adjoining districts. Other partners in the project include several universities, the Employment Agency, the Job Centre and the Chambers, as well as companies from all participating regions and the economic development agencies in the neighbouring districts of Hildesheim, Nienburg and Schaumburg. Being involved in the network is definitely worthwhile, confirms CEO Torsten Bethke. Uni drop-outs offer many characteristics that fit in well with the training offered by micronex: “People who have started a degree course are usually highly motivated and willing to take the initiative. Upon dropping out of uni, they often have a motivated, positive mindset when they decide to start vocational training. They have also had a bit more life experience. This all fits in well with the attractive approach taken in our company: our trainees are quickly allowed to work on their own and are put in charge of large, interesting projects”, he says. It’s a “win-win situation” which, when it goes well, ensures that young talents are given vocational training with a good chance of being offered permanent employment, as was the case with Sina-Marie Dippel.
During the seven years of the model project, around 630 consulting sessions were held with doubting students who received support for about three months. In June 2022, the project was perpetuated as the “University and Work Coordination Office ” in the economic development and employment promotion agency of the Region Hannover. A worthwhile move, as indicated by the statistics: the Region Hannover is increasingly seen as a nationwide point of contact. More than half of those seeking help come from other parts of Germany, rather than the Region Hannover itself. Successful consulting and mediation therefore also offers the chance of bringing new skilled specialists to companies in the region and keeping them here.
Recruiting and training young talents
The association “ZUKUNFTINC. initiative, marktführer. hannover e. V.“ is another example for a successful approach. Ten global player companies based in the Region Hannover are involved in this cross-sector network. They include, for example, Vereinigte Schmirgel- und Maschinen-Fabriken AG (VSM), the Heise Group and Sennheiser. All ten international companies work together to recruit qualified young talents, which is the core aspect of their activities. For example, the association’s website (zukunft-inc.de) has an online job exchange where school leavers, students and skilled specialists can look for specific internships, training opportunities or other job offers. This is also where network members post their vacancies. Furthermore, the network can be found at relevant trade fairs, such as the IdeenExpo, Europe’s largest youth event for technology and the sciences, or the Maker Faire Hannover. It is also important for the member companies to be able to share their experiences with each other.
With the Region Hannover as a strategic partner, the association looks to keep skilled specialists in the Region Hannover and enhance its image as a business location in the long term. “This network was formed to show that the SME is a more attractive employer in the Region Hannover than is generally known”, explains Dr Oliver Brandt. Its impact extends way beyond the region itself. It gives the participating companies the possibility of offering highly promising career prospects here in the area to school leavers, students and skilled specialist with various different qualifications. Every company (industry, retail, transportation, services) that has headquarters or facilities in the Region Hannover and leads the international market in its market segment can become a member of the network and pay the membership fees.
The “regioLab” coordination office, founded by the Region Hannover in 2021 and funded by the Federal Ministry of Labour and Social Affairs, deals specifically with further training in companies. This coordination office offers targeted support for SME companies facing the digital transformation. “Some simply cannot cope on their own. We work with them to draw up a bespoke training programme”, says the head of employment promotion. They are also given help in networking with other companies in the region and sharing about aspects of further training. VW Nutzfahrzeuge is a strategic partner at the side of the Region Hannover. Various innovative events give companies an opportunity to learn from each other, to find out where further training is necessary and to become acquainted with new technologies and methods. One important aim is to facilitate access to digital learning solutions. For this purpose, the “regioLab” is setting up further training alliances in the Region Hannover and offering corresponding support and advice.
Safeguarding company succession
Another project by the Region Hannover is the online platform rfolg.com which takes a completely different approach to preserving and safeguarding jobs in the Region Hannover as well as keeping skilled specialists here. This platform connects companies that are worth taking over, with potential purchasers that might be interested in doing so. It can be used for posting offers for sale or bids. Experts from the Region Hannover, the Chamber of Skilled Crafts, Sparkasse Hannover and Hannoverscher Volksbank who initiated rfolg.com act as professional facilitators in the succession process. Their aim is to keep companies in the market, to mediate between companies worthy of being taken over and prospective buyers and to simplify the processes involved.
Information about all offerings and projects can be found at www.wirtschaftsfoerderung-hannover.de.
Header picture: Continental AG